--- Sunday night played host to an anxiously-awaited television event on our newly all-digital TV signals (and we're not talking about the Lakers' victory). It was the premiere of the second season of True Blood, the vampiric HBO show that first catapulted into our collective consciousness with a series of extremely effective viral ads that had all of us doing double-takes when we caught our first glimpse of ads for the TruBlood energy drink. Viewership skyrocketed during the first season, so HBO was faced with the challenge to top the faux-blood beverage for Season Two. Did they? ---

Full Article:
http://www.fastcompany.com/blog/alissa-walker/designerati/did-seasons-true-blood-campaign-achieve-immortality-or-just-plain-suc

Tags: Articles, Marketing, Viral Marketing, True Blood