HBO Begins Emmy Campaign, Featuring True Blood

In late May, members of the Academy of Television Arts & Sciences began receiving HBO's “Emmy campaign box”, which includes DVDs highlighting episodes from many of their original series. A True Blood DVD featuring the Season 1 episodes "Sparks Fly Out" and "Plaisir d'Amour" was among them.

Source: http://goldderby.latimes.com/awards_goldderby/2009/05/hbo-emmy-dvd-campaign-box.html