Campfire Sinks Its Creative Teeth Into True Blood - Creativity
August/05/08 23:32 Filed in: Off-Site
Jeff Beer of Creativity-online.com has posted an article covering the impressive, and continually expanding, True Blood promotional efforts created by the advertising company Campfire.
“Zach Enterlin, HBO's vice president of advertising and promotion says when Ball issued the marketing challenge to immerse viewers into the world of True Blood before the first episode even aired, Campfire immediately came to mind. "I'd read a lot about some of the campaigns they had done over the past few years, most notably with Audi," he says. "When True Blood came about we thought it would be a great opportunity to flesh out this world further and deliver a really immersive experience. And I think that's Campfire's strong suit, the notion of storytelling through promotional content."
...
What makes the campaign behind True Blood intriguing is how it overlaps and embeds itself within the mythology of the show itself. To set the stage for the show's hemoglobin-heavy adventures in northern Louisiana, Campfire had to create a complex back story that would reveal how vampires have revealed their presence to the rest of the world, due in large part to the existence of a synthetic blood product manufactured by a mysterious Japanese company.”
Full Article:
http://creativity-online.com/?action=news:article&newsId=130134§ionName=behind_the_work
“Zach Enterlin, HBO's vice president of advertising and promotion says when Ball issued the marketing challenge to immerse viewers into the world of True Blood before the first episode even aired, Campfire immediately came to mind. "I'd read a lot about some of the campaigns they had done over the past few years, most notably with Audi," he says. "When True Blood came about we thought it would be a great opportunity to flesh out this world further and deliver a really immersive experience. And I think that's Campfire's strong suit, the notion of storytelling through promotional content."
...
What makes the campaign behind True Blood intriguing is how it overlaps and embeds itself within the mythology of the show itself. To set the stage for the show's hemoglobin-heavy adventures in northern Louisiana, Campfire had to create a complex back story that would reveal how vampires have revealed their presence to the rest of the world, due in large part to the existence of a synthetic blood product manufactured by a mysterious Japanese company.”
Full Article:
http://creativity-online.com/?action=news:article&newsId=130134§ionName=behind_the_work
